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Show visitors to ‘buy local’ in Farm 2 Food pavilion - Media release

Visitors will be encouraged to ‘buy local’ in the Farm 2 Food pavilion presented by the Department of Agriculture and Food at this year’s IGA Perth Royal Show.

For the first time, the pavilion will feature a Buy West Eat Best (BWEB) mini supermarket, which will educate families and children about the choices they have to buy local produce, through the department’s buy local campaign.

Department Director General Rob Delane said it was important for people to understand the origin of the food they see on supermarket shelves.

“Everyone who visits the Farm 2 Food pavilion will receive a passport which has a number of activities to complete,” Mr Delane said.

“One of these is to visit the BWEB mini supermarket, and using the shopping list, do the weekly shop choosing locally grown products.

“Participants then proceed to the checkout where they scan each item and their receipt will tell them how many BWEB products have been purchased.”

BWEB will also be featured as part of the Yellow Brick Road show bag, with a stop located in the IGA Fresh from WA Pavilion.

Mr Delane said the Farm 2 Food pavilion was all about educating children and families about Western Australia agriculture and food.

“Other interactive activities featured in the pavilion for children relate todairy, rice, eggs, potatoes, lupins, honey, apples, as well as cooking with kids, a tractor and a grain shed. Industry organisations will be supporting these activities,” he said.

“Department staff will also be in the pavilion to answer questions and talk to visitors about opportunities that exist to pursue a career in the sector.”

The State Government has contributed $2 million towards an initiative which allows free entry for children.

Under the initiative, $1.2 million goes towards providing free entry for children aged 12 years and younger to the IGA Perth Royal Show, when accompanied by an adult.

A further $800,000, allocated through Royalties for Regions, is also available for affiliated regional shows to fund free entry for children when accompanied by an adult.

The funding has been provided to promote Western Australian agriculture and food and to encourage attendance at the shows.

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The PDF version of this Media Release is available here.

 

Media contact:

Jodie Thomson/Katrina Bowers, media liaison                      +61 (0)8 9368 3937