- October marks Buy West Eat Best month, celebrating 10 years of the Buy West Eat Best program
- Festivities recognise Western Australia's food and beverage producers
- The Buy West Eat Best brand is recognised by more than 70 per cent of consumers
Western Australian consumers are encouraged to support local food and beverage producers as part of Buy West Eat Best month, by keeping an eye out for the program's bright green logo in shops and restaurants.
This October celebrates Buy West Eat Best month, incorporating a series of local food events, in-store retail promotions and member-driven marketing campaigns to support locally grown and sourced produce.
It also marks the 10th anniversary of this important food labelling program, which has helped shape the way consumers in Western Australia make their food and beverage choices.
The program was launched in 2008 to provide Western Australians and visitors with a trusted State-of-origin food and beverage brand mark.
The resulting label - a green map of WA with a bite mark - is now a people's choice brand, backed by a multifaceted food and beverage industry program delivered by the Department of Primary Industries and Regional Development.
Buy West Eat Best month kicks off this evening as chef Russell Blaikie, Gascoyne food producers and the Gascoyne Food Council team up to deliver the Taste of Must event in Perth.
More information about Buy West Eat Best is available at https://www.buywesteatbest.org.au
Comments attributed to Agriculture and Food Minister Alannah MacTiernan:
"The evolution of Buy West Eat Best tells the story of Western Australians' affection for local.
"The program was borne out of demand from consumers wanting to know where their food was coming from.
"During the past decade, it has not only stood the test of time but flourished. Membership has grown from 38 founding members to more than 170, including major retailers, small growers, artisan producers, large scale processors, restaurants and food service providers.
"Its success pays tribute to the hard work of those involved and highlights that food provenance remains a vital consideration for WA consumers.
"The criteria and compliance requirements behind the distinctive logo ensures credibility and assurance across industry that the product is grown, farmed or fished in Western Australia, and processed and packaged right here.
"Western Australians should get out, support their local food and beverage producers, and experience some of the world's best produce we are fortunate enough to have on our doorstep."
Minister's office - 6552 6200