Elevate consumer knowledge on fresh produce, particularly around varietal differences, seasonality and usage. Promoting what's in season to maximise sales and margin. Provide independent retailers the opportunity to "position" their fresh produce offer against the national chains for a sustainable competitive advantage. Establish a long term co-ordinated and effective communication platform. Harness the power of independent greengrocers by uniting them with a single voice.
The proposed program will benefit small business in both metro and regional areas and consumers, who will gain an elevated knowledge of fresh produce.
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