The next stage of the State Government’s Good Choice, WA marketing campaign delivered through the Buy West Eat Best (BWEB) program, has been brought forward to support businesses and champion the ‘buy local’ message.
The awareness campaign, first introduced to consumers in 2017, is a call to action to encourage shoppers to think local, buy local, and dine out locally.
Department of Primary Industries and Regional Development Food Industry Development manager Deborah Pett said consumers will once again be hearing and seeing the Good Choice, WA message in supermarkets, online, and across television and radio.
“The campaign provides a platform to celebrate the fresh, seasonal world-class food being produced across Western Australia,” Ms. Pett said.
“This is particularly important as consumers are placing increased importance on knowing where their food is originating from.
“Good Choice, WA is helping to get people thinking again about buying local to support our farmers, food and beverage producers, and processors as part of the recovery from COVID-19 impacts.”
Independent consumer research undertaken in April this year showed 7 out of 10 shoppers recalled the Good Choice, WA campaign.
Ms Pett said more than 70 percent of all research respondents felt the campaign was important to support the WA economy and encouraged them to buy local.
“The campaign messaging helps consumers to feel connected and informed about the WA food and beverage industry, and reinforces their decisions to buy local,” she said.
The WA Stonefruit Industry, first time partners in the campaign have found it invaluable to be involved to promote the fantastic stonefruit produced across the State.
“The work done through the Buy West Eat Best program provides terrific support to Western Australia’s food and beverage industries, particularly through the successful Good Choice, WA campaign,” Stonefruit SubCommitte Chairman Danny Di Marco said.
“Being a partner in the Good Choice, WA campaign has added value to our industry-driven marketing program, with invitations to participate in a range of media activities and strengthen our retailer relationships.”
The Buy West Eat Best program is administered through the Department of Primary Industries and Regional Development.
BWEB has been supporting its 178 members from across the state, including producers, processors, retailers, restaurants, chefs, and distributors, as they have had to adapt and change their business models over the past few months.
Jodie Thomson/Katrina Bowers, media liaison, +61 (0)8 9368 3937/9368 3789