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A Better Choice

A Better Choice is a national program for produce wholesalers and independent retailers to unite the fruit and vegetable industry and bring back consumer loyalty.

A joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program supports 500 independent fruit and vegetable retailers nationally by engaging consumers and highlighting the benefits of shopping with independent retailers.

The retailers A Better Choice represents supply more than half the fresh produce sold across Australia.

FMA and CMAA work hand in hand with industry partners to create campaigns that encourage consumers to buy from independent retailers to keep the Australian fruit and vegetable industry thriving.

By shopping at your local fruit and vegetable shop, you are making A Better Choice:

  • A better choice of available products
  • A better choice for freshness
  • A better choice for knowledge and service
  • A better choice to support your local community
  • A better choice for you and your family