Western Australians can cook up a storm at home using fine local produce and the culinary expertise of leading chefs as part of the ‘Best of the West recipe’ campaign featured in Woolworths stores.
Consumers will be able try dishes created by four Western Australian chefs that use local produce at in-store tastings, and take home recipe cards to replicate at home.
The three-week campaign is a collaboration between the Department of Agriculture and Food’s Buy West Eat Best program and Woolworths.
Lending their unique recipes to the campaign are Scott Bridger, of Bib and Tucker, Steve Clarke, of Clarkes of North Beach, Dan Fisher, of Print Hall and Russell Blaikie, of Must Winebar and Muster Bar and Grill Margaret River.
The ‘Best of the West Recipe’ promotion will run from Saturday 24 October to Sunday 8 November in select stores.
Customers will have a chance to meet the chefs in person and taste their dishes at Woolworths stores at Karrinyup, Whitfords, Gateways, Innaloo. There will also be tastings at Joondalup and Ellenbrook.
- Trandos Farm sweetcorn fritters with free range Golden Eggs;
- Amelia Park lamb on a Turkish Bakeries stone-baked pizza base;
- Sichuan-Style Carnarvon eggplant stir fry and sesame Mundella yoghurt;
- Mt Barker poached chicken with Farmland green bean shoot kimchi.
Agriculture and Food Minister Ken Baston welcomed the initiative and involvement of all partners to deliver delicious recipes featuring local ingredients that people could try at home.
“Each recipe contains two hero ingredients that are part of the Buy West Eat Best (BWEB) program,” he said.
“This is a great initiative to help inspire home cooks and profile some of our State’s outstanding produce.”
BWEB is a food labelling program that proudly supports the local food industry in Western Australia.
BWEB manager Melissa Italiano said the program provided consumers and industry with a food-specific brand to clearly identify WA grown, farmed, fished and produced food.
“There are over 110 active BWEB members around the State, from retailers to producers,” Ms Italiano said.
Woolworths local sourcing manager Lynne Vawser said Woolworths was committed to working with local businesses and recognised the value and importance of offering consumers West Australian products.
"As members of Buy West Eat Best we are proud to be involved in the Best of the West promotion,” Ms Vawser said. “It's a great way to showcase some of the fantastic West Australian products available at Woolworths, as well as demonstrating unique ways in which some of WA’s top chefs use these home-grown products to make mouth-watering dishes."
More details on the ‘Best of the West recipe’ campaign will be available from the BWEB facebook page https://www.facebook.com/buywesteatbest
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Media contacts: Jodie Thomson, media liaison +61 (0)8 9368 3937