This new campaign developed specifically for Western Australia’s hospitality and food service venues has been established by the Department of Primary Industries and Regional Development’s Buy West Eat Best (BWEB) program.
Plating Up WA champions the diverse and plentiful produce we are blessed with and is a call to action in wider support of WA Day celebrations: for consumers to dine out and about throughout WA to drive patronage across the State’s hospitality providers – from fine dining, pubs and casual cafes, to wineries, burger bars and fish n’ chips.
Buy West Eat Best is delighted to have the support of almost twenty venues from as far South as Denmark in the Great Southern to our Northern region in the Gascoyne participating in Plating Up WA.
Deborah Pett, Director Food and Trade Industry Development said “Through discussions with program members it became apparent that the winter months, June in particular, is one of the quietest periods across the hospitality sector. While Plating Up WA was developed specifically for our hospitality and food service members, we recognise non-program members who are nonetheless strong supporters and advocates of what the program stands for - for WA consumers to buy and support locally. We acknowledge not all venues are able to meet the strict licensing criteria of delivering 70% of farmed, fished or produced food and beverage across their menus annually, however, many do their utmost to do so whenever possible. This campaign supports producers, regions and business while building stronger linkages of food province and seasonality with customers.”
All participating venues will showcase WA produce-driven dishes, with many creating a featured dish available throughout the month. Young George chef and BWEB program member Melissa Palinkas said she hoped the promotion would enable her to further communicate with fellow chefs the importance and value of supporting local producers. “Using local growers and WA produce is necessary on a number of levels; it’s fresher, tastes better, is good for the environment and provides income back to our producers who are right here on our doorstep.”
Chef Kenny McHardy of Manuka’s Woodfire Kitchen in Fremantle was one of the first to support the promotion, commenting, “Plating up WA is a great opportunity for us as chefs to acknowledge and celebrate our producers and growers, and to show our customers how diverse West Australian produce is and what we have on offer.”
BWEB raises awareness of the ‘buy local’ food message with consumers, retailers, restaurants and WA companies more broadly and is contributing to building stronger linkages across the local food supply chains in Western Australia. This, in turn, leads to employment opportunities in the regions and facilitating connections with regional communities to metropolitan consumers.
Plating Up WA will be strongly promoted through social media channels with supporting collateral illustrating the diversity of Western Australian landscapes and dishes reflecting the range of ingredients that venues will be offering. Foodies, family, businesses, and communities are urged to get behind the campaign to strengthen the viability of the sector.
Website: www.platingupwa.com.au Hashtags: #platingupwa #buywesteatbest
For further information and to arrange interview opportunities:
Buy West Eat Best
E: [email protected]
T: 1800 132 422
Participating venues include:
- The Cheese Barrel (Swan Valley region)
- Jus Burgers (Leederville and Subiaco)
- Young George (Fremantle)
- Sweetlips (Leederville, Scarborough, Fremantle, Melville)
- Laundry 43 (South West region, Busselton)
- Wills Domain (South West region, Margaret River)
- Must Wine Bar (Mt Lawley)
- Manuka Woodfire Kitchen (Fremantle)
- The Shoe Bar (Yagan Square, Perth)
- Redmanna (Peel region, Mandurah)
- Houghton Winery (Swan Valley region)
- Pepper and Salt (Great Southern region, Denmark)
- Tall Timbers (Southern Forests region, Manjimup)
- The Old Brewery (Crawley)
- Bluewater Grill (Applecross)
- Indiana Teahouse (Cottesloe)
- Frasers (Kings Park, Perth)
- Sunsets Café (Gascoyne region, Carnarvon)