Duy Ly arrived as a refugee from Vietnam in 1986 and his family bought their first farm in the Adelaide Plains in 1993. They were soon selling tomatoes, capsicums, cucumbers and other vegetables to food processing companies and major supermarkets.
4 Ways Fresh bought their Geraldton property in 2014, with the first crop of continental cucumbers planted in 2015. Since then the business has more than doubled in size. Further expansions are planned over the next few years, with another 250 greenhouses being erected. The company employs 20 people, a workforce that is expected to double once the expansion is completed.
In October 2019, 4 Ways Fresh bought a store in the Canning Vale produce market to further strengthen its presence in Western Australia. Much of the crop grown in Geraldton is now sold through the market store and this will increase over the coming years.