DAFWA’s Buy West Eat Best, Farmer Jack's, and the Gascoyne Food Council teamed up to showcase Western Australian produce at Claremont Quarter shopping precinct recently.
A huge crowd turned up to support the Jack's WA Food Fest event which specifically showcased new season produce from the Gascoyne region where crops were devastated following Cyclone Owlyn in March this year.
Buy West East Best (BWEB)Business Development Manager Melissa Italiano said there was a great turnout for the food fest event which coincided with the relaunch of the new look Farmer Jacks store.
“Visitors were treated to some amazing samples prepared by WA Food Ambassador Don Hancey and Print Hall Executive Chef Dan Fisher, along with many other WA producers,” she said.
“There was a particular focus on products branded Buy West Eat Best – this is DAFWA’s food labelling program which allows consumers to choose to buy WA-produced food.
“Farmer Jack's has been a member of the BWEB program since 2008 and 26 companies were represented on the day which is a terrific outcome.”
To be part of the BWEB program, companies must produce products which have been fished, farmed or grown and significantly processed in Western Australia. There is currently a direct membership of 120 food producers, restaurants, retailers and associations.
As part of the food fest event, customers had the opportunity to sample produce including banana bread, capsicums, zucchinis, tomatoes, Shark Bay blue swimmer crab cakes, dorper lamb, Harvey beef, Linley Valley pork and Shark Bay king prawns from BWEB companies.
Agriculture and Food Minister Ken Baston launched the event, saying it was great to see produce from the Gascoyne returning to supermarket shelves after the devastation of the cyclone.
"To see produce coming through to market only three months later is a credit to the resilience of growers in the region."