‘A Better Choice’ is a national program for produce wholesalers and independent retailers to unite the fruit and vegetable industry and bring back consumer loyalty.
A joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), the program supports 500 independent fruit and vegetable retailers nationally, who supply more than half of the fresh produce sold across Australia, by engaging consumers and highlighting the benefits of shopping at independent retailers.
The program sees FMA and CMAA working hand-in-hand with industry partners to create campaigns that encourage consumers to buy from independent retailers over the supermarkets to keep the Aussie fruit and veg industry thriving.
A better choice!
WHAT DOES IT MEAN?
A better choice of available products
A better choice for freshness
A better choice for knowledge and service
A better choice to support your local community
A better choice for you and your family
Genuinely Southern Forests is a regional food brand that represents more than 250 local producers of over 50 different types of fruits and vegetables, nuts, wine, truffles, boutique products, sheep, beef and dairy cattle as well as exceptional culinary experiences, all in the pristine Southern Forests of Western Australia.
Loveapple is a grower owned entity who co-ordinate the planting, packing, marketing and logistics of local fresh agricultural produce. By consolidating the produce of up to 15 Carnarvon growers, Loveapple provides a wide range of produce, sorted to select requirements.
This means our direct buyers can access a more consistent supply of produce in terms of quality (size, colour, shape), volume (pallet lots), and frequency.
Pomewest is an apple and pear sub-committee of the Agricultural Produce Commission's Pome, Citrus and Stone Fruit Committee.
Their vision is for a profitable and sustainable WA Pome fruit industry that meets market requirements and consistently satisfies consumers with high-quality fruit.
Prepare Produce Provide (PPP) is a celebration of education, training and friendship. We create opportunities for the youth of WA to work with industry's finest chefs. We love to cook dishes featuring our amazing Australian flavor's. We are passionate about changing the world... one meal at a time.
Perth's number one hub for all things foodie and cooking! Taste Budds cooking studio is situated in Highgate just 5 minutes from Perth’s city centre. They are really passionate about great food -cooking it, eating it and enjoying it with like-minded people. Chef Sophie Budd has more than 20 years experience working with some of the best chefs in the world and wants to pass on all of that knowledge and passion whether you come for a cooking class or we cook for you.
Truffle Kerfuffle, Australian Truffle Festival is a celebration of one of the world's most luxurious ingredients, fresh black truffles, just minutes from where they are unearthed. Manjimup is the largest producer of truffles in the Southern Hemisphere.
WA Stonefruit is sub-committee of the Agriculture Produce Commission’s Pome, Citrus and Stone fruit Committee. The Committee’s goal is a sustainable local industry both for producers and consumers with consistency in the market and improved eating habits.